MARKETING Podcast

Tuesday, February 17, 2026 Decoy Effect: The "Useless" Option That Increased Revenue 43%

Today we’re breaking down the Decoy Effect, we explain what the Decoy Effect is, why the Decoy Effect works psychologically, and why it broke the brai...

Thursday, February 12, 2026 The Anchoring Effect: The Hidden Number Controlling Every Purchase Decision

We break down the Anchoring Effect: how anchoring works in buyers' brains, even when they know it's happening. We walk you through two companies that...

Wednesday, February 11, 2026 Marketing News This Week: Google Opens the Performance Max Black Box,Meta's AI Predicts Your Best Influencers to Hire, and the Report Every Person in Marketing Needs to Read Right Now About AI Marketing ROI

This is your Marketing News for the week of February 11th, 2026. This week’s marketing theme across all the marketing news… Proof. Google just gave ad...

Tuesday, February 10, 2026 How LMNT Turned Salt Into a $200M Business. A Marketing Case Study

Today we're breaking down the LMNT marketing playbook that led to them dominating the keto and wellness market. We'll look at the crowded industry the...

Friday, February 6, 2026 Marketing News this Week: What Meta's Record Ad Revenue Means for Marketers, Reddit’s New Max Campaigns Just Cut your CPA and TikTok's Platform Shift You Need to Understand

This is your Marketing News update for the week of February 6th 2026. Three big marketing stories for you this week… 1) Meta dropped earnings that rev...

Friday, January 30, 2026 Marketing News This Week: OpenAI's ChatGPT Ads Launch, LinkedIn's B2B Ad Revolution, and Third-Party Content's 6.5x Citation Advantage

This is your Marketing News update for the week of January 27th, 2026. We’ve got 3 major marketing stories for you: ChatGPT made a move that changes w...

Wednesday, January 21, 2026 Marketing News This Week: Google's AI Mode Traps Users, What Consumers Want in Email, and Gemini Powers Siri

Marketing News This Week of January 21, 2026 AI tools are getting more powerful and more accessible. But consumers are getting more sophisticated abou...

Wednesday, January 21, 2026 Pitch Deck for Investors Masterclass (7/7): Investor Presentation Tips - 100 Questions Investors May Ask

Welcome to Episode 7, the final episode, of the Pitch Deck for Investors Masterclass Mini-Series. You've built your 11-slide deck and learned how to p...

Wednesday, January 21, 2026 Pitch Deck for Investors Masterclass (2/7): Marketing the "Pain" - Your Elevator Pitch, Problem and Solution Slides

This is episode two (2/7) of your Pitch Deck for Investors Masterclass Mini-series. In this episode you create your first three pitch deck slides: yo...

Wednesday, January 21, 2026 Pitch Deck for Investors Masterclass (3/7): Marketing Your "EDGE" - Your Market, Go to Market, Traction and Competition Slides

This is episode two (3/7) of your Pitch Deck for Investors Masterclass Mini-Series. In this episode you create your next three pitch deck slides: yo...

Wednesday, January 21, 2026 Pitch Deck for Investors Masterclass (4/7): Marketing Your “Engine" - Your Financials and Team Slides

This is episode two (4/7) of your Pitch Deck for Investors Masterclass Mini-Series. In this episode you create your next two pitch deck slides: your...

Wednesday, January 21, 2026 Pitch Deck for Investors Masterclass (5/7): Marketing Your “Close" - Your Funding Needs and Summary Slides

This is episode five (5/7) of your Pitch Deck for Investors Masterclass Mini-Series. In this episode you create the last two slides in your investor...

Decoy Effect: The "Useless" Option That Increased Revenue 43%

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Decoy Effect: The "Useless" Option That Increased Revenue 43%

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