Wednesday, March 15, 2023Learn SEO with SEO Expert Kyle Roof of Page Optimizer Pro
Kyle and Brandon have a candid conversation giving you effective SEO TACTICS you can IMPLEMENT TODAY.It's a mini class so you can learn SEO in an...
Saturday, March 11, 2023Marketing Analysis with Jeff Greenfield CEO of Provalytics
Marketing Analysis with Jeff Greenfield CEO of ProvalyticsMeasuring your marketing is one thing, doing your marketing analysis CORRECTLY is another. ...
Wednesday, March 1, 2023Marketing a Brand on Tik Tok and Instagram with Slo Jeans Co-Founder Marshall Conley
Marshall and his co-founder used their social media following on Tik Tok and Instagram to define what product they are going to build, what the featu...
Sunday, February 26, 2023Contribution Margin
In this episode of MARKETING Brandon explains what Contribution Margin is, why it's important, how to calculate contribution and then walks you t...
Wednesday, February 15, 2023TV Advertising: Should You Include It in Your Marketing Mix? Here’s What the Scientific Studies Say
Marketing online seems to have taken over most marketing budgets these days, but is traditional TV advertising dead? Brandon takes a look at several p...
Wednesday, February 8, 2023Influencer Marketing Strategy
Influencer Marketing StrategyBrandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results l...
Wednesday, February 1, 2023Marketing Budget as a Percent of Revenue
Marketing Budget as a Percent of RevenueBrandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some ...
Wednesday, January 25, 2023How to Increase Your Sales Targeting Customers When They're Drinking Caffeine
How to Increase Your Sales Targeting Customers When They're Drinking CaffeineBrandon discusses new research about how caffeine effects consumer spendi...
Wednesday, January 18, 2023Email Marketing ROI
Email Marketing ROI
Tuesday, January 10, 2023KPIs for Email Marketing
KPIs for Email Marketing
Wednesday, January 4, 2023Customer Acquisition Cost Formula Example
Customer Acquisition Cost Formula ExampleBrandon walks you through an example of customer acquisition cost (CAC) with real world numbers so you can se...
Wednesday, December 28, 2022Customer Acquisition Cost Formula
Customer Acquisition Cost FormulaBrandon outlines the Customer Acquisition Cost Formula so you know exactly how to calculate your customer acquisition...
