MARKETING Podcast

Saturday, April 11, 2026 How to Design Your Schema to Maximize GEO for AI Search

We're breaking down what your website schema needs to look like in two thousand and twenty-six (2026) to get your content cited by AI agents. We’re de...

Friday, April 10, 2026 The Peak-End Rule: The Two Moments That Decide If Customers Come Back

We're breaking down the Peak-End Rule, what the Peak-End Rule is, the brands that have built entire experience strategies around it, what the research...

Wednesday, April 8, 2026 Marketing News April 8, 2026: Google's AI Mode Is Now a Store, ChatGPT Ads Open to Everyone, Beehiiv Moves into Podcasting, and the AI Content Study That Changes Your Content Strategy

This is your marketing news for the week of April 8, 2026 and this week we have four marketing stories for you. Google moved two new ad formats live i...

Tuesday, April 7, 2026 Michelin’s Marketing Playbook: How a Tire Company Built Michelin Guide into the World's Most Powerful Restaurant Guide

We're breaking down Michelin’s marketing playbook. how a French tire company in 1900 turned a free pamphlet into one of the most influential cultural ...

Saturday, April 4, 2026 Generative Engine Optimization (GEO): How to Seed Content That Gets Your Brand Recommended by AI

We're building your Generative Engine Optimization (GEO) strategy in 5 steps. You learn What each platform rewards, how to build presence across all ...

Friday, April 3, 2026 Fairness Bias: Pay What You Want Pricing (PWYW) - The Marketing Move You Can Use That Generated $3 Million and Changed an Industry

We're breaking down one of the boldest pricing experiments in music history, Radiohead's "In Rainbows" pay-what-you-want release. We're breaking down...

Wednesday, April 1, 2026 Marketing News This Week April 1, 2026: Google Just Slashed Traffic for Certain Types of Sites, Instagram Is Testing a Pay-to-Play Model, and Apple Podcasts Just Became a Whole New Distribution Channel

This is your marketing news for the week of March 31, 2026. This week we have three stories for you. All three marketing news stories happened in the ...

Tuesday, March 31, 2026 Vacation's Marketing Playbook: How Vacation Sunscreen Turned a Whipped Cream Can Into an $80 Million Brand

We're breaking down how Vacation Inc. built an $80 million sunscreen brand in four years, not with a bigger ad budget, not with a celebrity spokespers...

Friday, March 27, 2026 The Zeigarnik Effect: Why Unfinished Stories Are Your Most Powerful Marketing Tool

We're breaking down the Zeigarnik Effect, what the Zeigarnik Effect is, the brands that have built entire growth strategies around it, what the resear...

Wednesday, March 25, 2026 Marketing News This Week March 25, 2026: Four Stories That Show Exactly Where Marketing Is Heading — Apple, Google, AI Agents, and the Future of Web Content

Marketing News for the week of March 24, 2026. This week we have four big marketing stories for you: Google made a major move at NewFronts this week t...

Wednesday, March 25, 2026 Jell-O’s Marketing Playbook: How Jell-O Turned a $450 Purchase Into a $1.5 Billion Brand With a Free Booklet

Today we're breaking down how Jell-O went from nearly worthless to America's most recognized dessert and the marketing move that built it. The problem...

Wednesday, March 18, 2026 Marketing News This Week March 18, 2026: LinkedIn Is Now #1 in AI Data Training for These AI Tools, Meta Makes a Change to Facebook Ads that Will Help you, and HubSpot’s 1,500 Marketers Survey Results

This is your marketing news for the week of March 17, 2026. Three big marketing stories this week: One is about where AI tools go when they answer y...

How to Design Your Schema to Maximize GEO for AI Search

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