Generative Engine Optimization (GEO): How to Seed Content That Gets Your Brand Recommended by AI

We're building your Generative Engine Optimization (GEO) strategy in 5 steps. You learn What each platform rewards, how to build presence across all ...

We're breaking down one of the boldest pricing experiments in music history, Radiohead's "In Rainbows" pay-what-you-want release. We're breaking down...

This is your marketing news for the week of March 31, 2026. This week we have three stories for you. All three marketing news stories happened in the ...

We're breaking down how Vacation Inc. built an $80 million sunscreen brand in four years, not with a bigger ad budget, not with a celebrity spokespers...

We're breaking down the Zeigarnik Effect, what the Zeigarnik Effect is, the brands that have built entire growth strategies around it, what the resear...

Marketing News for the week of March 24, 2026. This week we have four big marketing stories for you: Google made a major move at NewFronts this week t...

Today we're breaking down how Jell-O went from nearly worthless to America's most recognized dessert and the marketing move that built it. The problem...

This is your marketing news for the week of March 17, 2026. Three big marketing stories this week: One is about where AI tools go when they answer y...

Today we're breaking down Red Bull's marketing. We explain the problem they faced, the insight that changed everything, how they executed it, the rese...

We're teaching you how find the Reddit threads already ranking for your keywords, how to get into those Reddit conversations the right way, and put yo...

We're breaking down the Mere Exposure Effect, what the Mere Exposure Effect is, the brands that have weaponized it, what the research says, and three...

This is your marketing news for the week of March 11th, 2026. Three stories this week Meta made two moves already this week that marketers don’t want...