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Our Recent Episodes

Wednesday, March 15, 2023 Learn SEO with SEO Expert Kyle Roof of Page Optimizer Pro

Kyle and Brandon have a candid conversation giving you effective SEO TACTICS you can IMPLEMENT TODAY.It's a mini class so you can learn SEO in an...

Saturday, March 11, 2023 Marketing Analysis with Jeff Greenfield CEO of Provalytics

Marketing Analysis with Jeff Greenfield CEO of ProvalyticsMeasuring your marketing is one thing, doing your marketing analysis CORRECTLY is another. ...

Wednesday, March 1, 2023 Marketing a Brand on Tik Tok and Instagram with Slo Jeans Co-Founder Marshall Conley

Marshall and his co-founder used their social media following  on Tik Tok and Instagram to define what product they are going to build, what the featu...

Sunday, February 26, 2023 Contribution Margin

In this episode of MARKETING Brandon explains what Contribution Margin is, why it's important, how to calculate contribution and then walks you t...

Wednesday, February 15, 2023 TV Advertising: Should You Include It in Your Marketing Mix? Here’s What the Scientific Studies Say

Marketing online seems to have taken over most marketing budgets these days, but is traditional TV advertising dead? Brandon takes a look at several p...

Wednesday, February 8, 2023 Influencer Marketing Strategy

Influencer Marketing StrategyBrandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results l...

Wednesday, February 1, 2023 Marketing Budget as a Percent of Revenue

Marketing Budget as a Percent of RevenueBrandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some ...

Wednesday, January 25, 2023 How to Increase Your Sales Targeting Customers When They're Drinking Caffeine

How to Increase Your Sales Targeting Customers When They're Drinking CaffeineBrandon discusses new research about how caffeine effects consumer spendi...

Wednesday, January 18, 2023 Email Marketing ROI

Email Marketing ROI

Tuesday, January 10, 2023 KPIs for Email Marketing

KPIs for Email Marketing

Wednesday, January 4, 2023 Customer Acquisition Cost Formula Example

Customer Acquisition Cost Formula ExampleBrandon walks you through an example of customer acquisition cost (CAC) with real world numbers so you can se...

Wednesday, December 28, 2022 Customer Acquisition Cost Formula

Customer Acquisition Cost FormulaBrandon outlines the Customer Acquisition Cost Formula so you know exactly how to calculate your customer acquisition...

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