The Pratfall Effect: Why Flawed Brands Win More Trust Than Perfect Ones

The Pratfall Effect, what it is, the brands that used vulnerability as a strategy, what the research says, and 3 marketing moves you can use to put th...

We're looking at Bonne Maman, the French jam brand that became the #1 premium preserve in the United States without running a single national ad campa...

The real difference between SEO and GEO, why ranking #1 on Google doesn't guarantee you'll show up in a single AI answer, what the research says about...

This is your marketing news for the week of May 28th, 2026. This week we have three big marketing stories. OpenAI shipped a wave of upgrades to ChatGP...

This is your marketing news for the week of May 21, 2026. This week we have three big marketing stories. Google just held I/O and Marketing Live back ...

The Transparency Effect, what the Transparency effect is, the brands that have built entire pricing and culture strategies around it, what the researc...

This is your marketing news for the week of May 13, 2026. This week we have three big marketing stories. ChatGPT just changed how product ads work on ...

We’re breaking down Comfrt’s marketing strategy, the weighted hoodie brand that went from zero to over $1 billion in sales run rate in just a few year...

This is your marketing news for the week of May 6 2026. This week we have three marketing big stories for you.Everything most of us believe about the ...

We're explaining the P-R-O-M-P-T framework, the six-component system for writing AI prompts that get you usable output for your marketing on the first...

We’re breaking down Narrative Transportation, what it is, the brands using it to raise and sell hundreds of millions while reshaping their brand categ...

This is your marketing news for the week of April 30, 2026. This week we have three hot marketing stories for you. Google has a setting inside its ow...