MARKETING Podcast

Saturday, April 4, 2026 Generative Engine Optimization (GEO): How to Seed Content That Gets Your Brand Recommended by AI

We're building your Generative Engine Optimization (GEO) strategy in 5 steps. You learn What each platform rewards, how to build presence across all ...

Friday, April 3, 2026 Fairness Bias: Pay What You Want Pricing (PWYW) - The Marketing Move You Can Use That Generated $3 Million and Changed an Industry

We're breaking down one of the boldest pricing experiments in music history, Radiohead's "In Rainbows" pay-what-you-want release. We're breaking down...

Wednesday, April 1, 2026 Marketing News This Week April 1, 2026: Google Just Slashed Traffic for Certain Types of Sites, Instagram Is Testing a Pay-to-Play Model, and Apple Podcasts Just Became a Whole New Distribution Channel

This is your marketing news for the week of March 31, 2026. This week we have three stories for you. All three marketing news stories happened in the ...

Tuesday, March 31, 2026 Vacation's Marketing Playbook: How Vacation Sunscreen Turned a Whipped Cream Can Into an $80 Million Brand

We're breaking down how Vacation Inc. built an $80 million sunscreen brand in four years, not with a bigger ad budget, not with a celebrity spokespers...

Friday, March 27, 2026 The Zeigarnik Effect: Why Unfinished Stories Are Your Most Powerful Marketing Tool

We're breaking down the Zeigarnik Effect, what the Zeigarnik Effect is, the brands that have built entire growth strategies around it, what the resear...

Wednesday, March 25, 2026 Marketing News This Week March 25, 2026: Four Stories That Show Exactly Where Marketing Is Heading — Apple, Google, AI Agents, and the Future of Web Content

Marketing News for the week of March 24, 2026. This week we have four big marketing stories for you: Google made a major move at NewFronts this week t...

Wednesday, March 25, 2026 Jell-O’s Marketing Playbook: How Jell-O Turned a $450 Purchase Into a $1.5 Billion Brand With a Free Booklet

Today we're breaking down how Jell-O went from nearly worthless to America's most recognized dessert and the marketing move that built it. The problem...

Wednesday, March 18, 2026 Marketing News This Week March 18, 2026: LinkedIn Is Now #1 in AI Data Training for These AI Tools, Meta Makes a Change to Facebook Ads that Will Help you, and HubSpot’s 1,500 Marketers Survey Results

This is your marketing news for the week of March 17, 2026. Three big marketing stories this week: One is about where AI tools go when they answer y...

Tuesday, March 17, 2026 Red Bull’s Marketing Playbook: How Red Bull Built a $12 Billion Empire Without Selling You a Drink

Today we're breaking down Red Bull's marketing. We explain the problem they faced, the insight that changed everything, how they executed it, the rese...

Saturday, March 14, 2026 How To Use Reddit's Search Rankings to Get Your Brand In Front of Buyers

We're teaching you how find the Reddit threads already ranking for your keywords, how to get into those Reddit conversations the right way, and put yo...

Thursday, March 12, 2026 The Mere Exposure Effect: Why Your Ads Work Even When Nobody Clicks Them

We're breaking down the Mere Exposure Effect, what the Mere Exposure Effect is, the brands that have weaponized it, what the research says, and three...

Wednesday, March 11, 2026 Marketing News This Week: Meta Bought a Social Network for AI Bots, Andromeda Changes Facebook Ads Forever, and the Industry Survey Every Marketer Needs to See

This is your marketing news for the week of March 11th, 2026. Three stories this week Meta made two moves already this week that marketers don’t want...

The P-R-O-M-P-T Framework: How to Get Better Output from Any AI Agent For Your Marketing

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