The real difference between SEO and GEO, why ranking #1 on Google doesn't guarantee you'll show up in a single AI answer, what the research says about the gap between these 2 disciplines, and 5 steps to make sure your brand is visible in both. STUDY CITATIONS Aggarwal, P., Murahari, V., Rajpurohit, T., Kalyan, A., Narasimhan, K., & Deshpande, A. (2024). GEO: Generative Engine Optimization. In KDD 2024, Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining...
Show Notes
The real difference between SEO and GEO, why ranking #1 on Google doesn't guarantee you'll show up in a single AI answer, what the research says about the gap between these 2 disciplines, and 5 steps to make sure your brand is visible in both.
STUDY CITATIONS
Aggarwal, P., Murahari, V., Rajpurohit, T., Kalyan, A., Narasimhan, K., & Deshpande, A. (2024). GEO: Generative Engine Optimization. In KDD 2024, Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, Pages 5–16.
Qwairy AI Citation Analysis (2026). Analysis of 118,000+ AI-generated answers across ChatGPT, Perplexity, Google AI Mode, and Claude. January–March 2026.
Semrush (2025). We Studied the Impact of AI Search on SEO Traffic.
SparkToro / Datos (2024). 2024 Zero-Click Search Study.
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