# MARKETING

> The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet.

Website: https://podcastonmarketing.com

## Episodes

- [The Pratfall Effect: Why Flawed Brands Win More Trust Than Perfect Ones](https://podcastonmarketing.com/episode/22129)
- [BONNE MAMAN MARKETING PLAYBOOK: How a French Jam Company Sold Americans a Memory They Never Had](https://podcastonmarketing.com/episode/22130)
- [SEO vs. GEO: Why Ranking on Google Doesn't Mean AI Will Recommend You](https://podcastonmarketing.com/episode/22131)
- [Marketing News This Week May 28, 2026: OpenAI Builds a Full Ad Stack Inside ChatGPT, Google's May Core Update Hits Hard, and Display Ads Just Got Absorbed Into Demand Gen](https://podcastonmarketing.com/episode/22132)
- [Marketing News This Week: Google's New AI Ad Formats Change Everything, the Google Search Box Gets Its First Redesign in 25 Years, and a 55,000-Article Study Reveals How Much Content Is Now Machine-Made](https://podcastonmarketing.com/episode/22133)
- [The Transparency Effect: How Showing Your Work Builds the Trust That Converts](https://podcastonmarketing.com/episode/22134)
- [Marketing News This Week May 13, 2026: ChatGPT Turns Product Catalogs Into Ads, Google Kills FAQ Rich Results, and an Ahrefs Study Debunks SEO's Most Popular AI Tactic](https://podcastonmarketing.com/episode/22135)
- [Comfrt Marketing Playbook: The Marketing Strategy a Weighted Hoodie Used to Build a $1 Billion Brand in 3 Years](https://podcastonmarketing.com/episode/22136)
- [Marketing News This Week:  Bing's 1 Billion User Milestone, Google's All-Time High Query Volume, and Why Organic SEO Isn't Dead](https://podcastonmarketing.com/episode/22137)
- [The AI Marketing PROMPT Framework: How to Get Better Output from Any AI Agent For Your Marketing](https://podcastonmarketing.com/episode/22138)
- [Narrative Transportation: How to Sell More With Stories Than Features and Statistics](https://podcastonmarketing.com/episode/22139)
- [Marketing News This Week: Google's AdSense Penalty Trap, Spotify's Programmatic Milestone, and YouTube's Silent Subscriber Change](https://podcastonmarketing.com/episode/22140)
- [Marketing News This Week: Inside ChatGPT's Ad Manager, Anthropic's Claude Design for Marketers, and Google's Hard Deadline for Every DSA Advertiser](https://podcastonmarketing.com/episode/22141)
- [How to Train Jasper.ai to Write in Your Brand Voice: Stop Getting Generic Output and Start Getting Your Brand Voice Back](https://podcastonmarketing.com/episode/22142)
- [The Bandwagon Effect: How the Fastest-Growing Brands Engineer Their Own Tipping Points](https://podcastonmarketing.com/episode/22143)
- [Marketing News This Week April 16, 2026: Google Brings Back Data Studio, TikTok Puts a Video Studio Inside Your Ad Platform, and Reddit's New Ad Format Could Change How You Launch Everything](https://podcastonmarketing.com/episode/22144)
- [ClickFunnels Marketing Playbook: How ClickFunnels Built a $265 Million Software Business by Giving Away the Education](https://podcastonmarketing.com/episode/22145)
- [How to Design Your Website Schema to Maximize GEO for AI Search](https://podcastonmarketing.com/episode/22146)
- [The Peak-End Rule: The Two Moments That Decide If Customers Come Back](https://podcastonmarketing.com/episode/22147)
- [Marketing News April 8, 2026: Google's AI Mode Is Now a Store, ChatGPT Ads Open to Everyone, Beehiiv Moves into Podcasting, and the AI Content Study That Changes Your Content Strategy](https://podcastonmarketing.com/episode/22148)
- [Michelin’s Marketing Playbook: How a Tire Company Built Michelin Guide into the World's Most Powerful Restaurant Guide](https://podcastonmarketing.com/episode/22149)
- [Generative Engine Optimization (GEO): How to Seed Content That Gets Your Brand Recommended by AI](https://podcastonmarketing.com/episode/22150)
- [Fairness Bias: Pay What You Want Pricing (PWYW) - The Marketing Move You Can Use That Generated $3 Million and Changed an Industry](https://podcastonmarketing.com/episode/22151)
- [Marketing News This Week April 1, 2026: Google Just Slashed Traffic for Certain Types of Sites, Instagram Is Testing a Pay-to-Play Model, and Apple Podcasts Just Became a Whole New Distribution Channel](https://podcastonmarketing.com/episode/22152)
- [Vacation's Marketing Playbook: How Vacation Sunscreen Turned a Whipped Cream Can Into an $80 Million Brand](https://podcastonmarketing.com/episode/22153)
- [The Zeigarnik Effect: Why Unfinished Stories Are Your Most Powerful Marketing Tool](https://podcastonmarketing.com/episode/22154)
- [Marketing News This Week March 25, 2026: Four Stories That Show Exactly Where Marketing Is Heading — Apple, Google, AI Agents, and the Future of Web Content](https://podcastonmarketing.com/episode/22155)
- [Jell-O’s Marketing Playbook: How Jell-O Turned a $450 Purchase Into a $1.5 Billion Brand With a Free Booklet](https://podcastonmarketing.com/episode/22156)
- [Marketing News This Week March 18, 2026: LinkedIn Is Now #1 in AI Data Training for These AI Tools, Meta Makes a Change to Facebook Ads that Will Help you, and HubSpot’s 1,500 Marketers Survey Results](https://podcastonmarketing.com/episode/22157)
- [Red Bull’s Marketing Playbook: How Red Bull Built a $12 Billion Empire Without Selling You a Drink](https://podcastonmarketing.com/episode/22158)
- [How To Use Reddit's Search Rankings to Get Your Brand In Front of Buyers](https://podcastonmarketing.com/episode/22159)
- [The Mere Exposure Effect: Why Your Ads Work Even When Nobody Clicks Them](https://podcastonmarketing.com/episode/22160)
- [Marketing News This Week: Meta Bought a Social Network for AI Bots, Andromeda Changes Facebook Ads Forever, and the Industry Survey Every Marketer Needs to See](https://podcastonmarketing.com/episode/22161)
- [Zappos Marketing Playbook: How Zappos Turned One Thing Into a $1.2 Billion Marketing Machine](https://podcastonmarketing.com/episode/22162)
- [Loss Aversion: The Psychology Principle That Can Help Convert Customers (When Used Correctly)](https://podcastonmarketing.com/episode/22163)
- [Marketing News This Week: ChatGPT Just Got Its First Ad Tech Partner, Google Killed the Excuse for Skipping MMM, and Meta Changed How Your Ads Get Credit](https://podcastonmarketing.com/episode/22164)
- [Gymshark's Marketing Playbook: How One Tactic Took Daily Sales from $450 to $45,000](https://podcastonmarketing.com/episode/22165)
- [Unit Bias: The One Unit Rule Brands Use to Control What Customers Consume and How You Can Use it to Increase Sales](https://podcastonmarketing.com/episode/22166)
- [Marketing News This Week: HubSpot's Big Acquisition, the YouTube-Reddit AI Flip, and the First-Party Data Payoff](https://podcastonmarketing.com/episode/22167)
- [Ferrari's Marketing Playbook. And How To Use It For Your Company](https://podcastonmarketing.com/episode/22168)
- [How Notion Hit $10 Billion Without a Sales or Marketing Team: The Bottom-Up SaaS Playbook](https://podcastonmarketing.com/episode/22169)
- [Marketing News This Week: Meta Opens a Brand New Ad Channel With 400 Million Users, Google Kills Clickbait in Discover, and the Stat That Should Change How You Think About SEO](https://podcastonmarketing.com/episode/22170)
- [Decoy Effect: The "Useless" Option That Increased Revenue 43%](https://podcastonmarketing.com/episode/22171)
- [The Anchoring Effect: The Hidden Number Controlling Every Purchase Decision](https://podcastonmarketing.com/episode/22172)
- [Marketing News This Week: Google Opens the Performance Max Black Box,Meta's AI Predicts Your Best Influencers to Hire, and the Report Every Person in Marketing Needs to Read Right Now About AI Marketing ROI](https://podcastonmarketing.com/episode/22173)
- [How LMNT Turned Salt Into a $200M Business. A Marketing Case Study](https://podcastonmarketing.com/episode/22174)
- [Marketing News this Week: What Meta's Record Ad Revenue Means for Marketers, Reddit’s New Max Campaigns Just Cut your CPA and TikTok's Platform Shift You Need to Understand](https://podcastonmarketing.com/episode/22175)
- [Marketing News This Week: OpenAI's ChatGPT Ads Launch, LinkedIn's B2B Ad Revolution, and Third-Party Content's 6.5x Citation Advantage](https://podcastonmarketing.com/episode/22176)
- [Marketing News This Week: Google's AI Mode Traps Users, What Consumers Want in Email, and Gemini Powers Siri](https://podcastonmarketing.com/episode/22177)
- [Pitch Deck for Investors Masterclass (7/7): Investor Presentation Tips - 100 Questions Investors May Ask](https://podcastonmarketing.com/episode/22178)