Wednesday, March 1, 2023Marketing a Brand on Tik Tok and Instagram with Slo Jeans Co-Founder Marshall Conley
Marketing a Brand on Tik Tok and Instagram with Slo Jeans Co-Founder Marshall ConleyMarshall and his co-founder used their social media following on T...
Sunday, February 26, 2023Contribution Margin
Contribution MarginIn this episode of MARKETING Brandon explains what Contribution Margin is, why it's important, how to calculate contribution and th...
Wednesday, February 15, 2023TV Advertising: Should You Include It in Your Marketing Mix? Here’s What the Scientific Studies Say
TV Advertising: Should You Include It in Your Marketing Mix? Here’s What the Scientific Studies SayMarketing online seems to have taken over most mark...
Wednesday, February 8, 2023Influencer Marketing Strategy
Influencer Marketing StrategyBrandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results l...
Wednesday, February 1, 2023Marketing Budget as a Percent of Revenue
Marketing Budget as a Percent of RevenueBrandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some ...
Wednesday, January 25, 2023How to Increase Your Sales Targeting Customers When They're Drinking Caffeine
How to Increase Your Sales Targeting Customers When They're Drinking CaffeineBrandon discusses new research about how caffeine effects consumer spendi...
Wednesday, January 18, 2023Email Marketing ROI
Email Marketing ROI
Email Marketing ROIBrandon explains how to model your email campaigns to forecast much money you can make each time you send an email to your list. He...
Tuesday, January 10, 2023KPIs for Email Marketing
KPIs for Email Marketing
KPIs for Email MarketingBrandon lays out the KPIs you should be tracking for your email marketing, how to improve them, and what the email benchmarks ...
Wednesday, January 4, 2023Customer Acquisition Cost Formula Example
Customer Acquisition Cost Formula ExampleBrandon walks you through an example of customer acquisition cost (CAC) with real world numbers so you can se...
Wednesday, December 28, 2022Customer Acquisition Cost Formula
Customer Acquisition Cost FormulaBrandon outlines the Customer Acquisition Cost Formula so you know exactly how to calculate your customer acquisition...
