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Chronological List

Wednesday, February 8, 2023 Influencer Marketing Strategy

Influencer Marketing StrategyBrandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results l...

Wednesday, February 1, 2023 Marketing Budget as a Percent of Revenue

Marketing Budget as a Percent of RevenueBrandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some ...

Wednesday, January 25, 2023 How to Increase Your Sales Targeting Customers When They're Drinking Caffeine

How to Increase Your Sales Targeting Customers When They're Drinking CaffeineBrandon discusses new research about how caffeine effects consumer spendi...

Wednesday, January 18, 2023 Email Marketing ROI

Email Marketing ROI Email Marketing ROIBrandon explains how to model your email campaigns to forecast much money you can make each time you send an email to your list. He...

Tuesday, January 10, 2023 KPIs for Email Marketing

KPIs for Email Marketing KPIs for Email MarketingBrandon lays out the KPIs you should be tracking for your email marketing, how to improve them, and what the email benchmarks ...

Wednesday, January 4, 2023 Customer Acquisition Cost Formula Example

Customer Acquisition Cost Formula ExampleBrandon walks you through an example of customer acquisition cost (CAC) with real world numbers so you can se...

Wednesday, December 28, 2022 Customer Acquisition Cost Formula

Customer Acquisition Cost FormulaBrandon outlines the Customer Acquisition Cost Formula so you know exactly how to calculate your customer acquisition...

Wednesday, December 21, 2022 How to Calculate Your Net Promoter Score

How to calculate your Net Promoter Score now that you've collected feedback from your customers.Brandon lays out how to get your Net Promoter Score.Th...

Wednesday, December 21, 2022 How to Get Your Net Promoter Score From Your Customers - The Question to Ask

How to Get Your Net Promoter Score From Your Customers - The Question to AskThis is Part 3 of a four part mini-series on Net Promoter Score. Net Promo...

Wednesday, December 7, 2022 Net Promoter Score Meaning and Industry Averages

Net Promoter Score Meaning and Industry AveragesIn this episode of Marketing Brandon lays out what the Net Promoter Score actually means.He also gives...

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