Chronological List

Marshall and his co-founder used their social media following on Tik Tok and Instagram to define what product they are going to build, what the featu... Marshall and his co-founder used their social media following  on Tik Tok and Instagram to define what product they are going to build, what the featu...

Marketing a Brand on Tik Tok and Instagram with Slo Jeans Co-Founder Marshall ConleyMarshall and his co-founder used their social media following on T...

Contribution MarginIn this episode of MARKETING Brandon explains what Contribution Margin is, why it's important, how to calculate contribution and th...

TV Advertising: Should You Include It in Your Marketing Mix? Here’s What the Scientific Studies SayMarketing online seems to have taken over most mark...

Influencer Marketing StrategyBrandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results l...

Marketing Budget as a Percent of RevenueBrandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some ...

How to Increase Your Sales Targeting Customers When They're Drinking CaffeineBrandon discusses new research about how caffeine effects consumer spendi...

Email Marketing ROI Email Marketing ROIBrandon explains how to model your email campaigns to forecast much money you can make each time you send an email to your list. He...

KPIs for Email Marketing KPIs for Email MarketingBrandon lays out the KPIs you should be tracking for your email marketing, how to improve them, and what the email benchmarks ...

Customer Acquisition Cost Formula ExampleBrandon walks you through an example of customer acquisition cost (CAC) with real world numbers so you can se...