The Transparency Effect: How Showing Your Work Builds the Trust That Converts
The Transparency Effect: How Showing Your Work Builds the Trust That Converts
MARKETING
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Show Notes
The Transparency Effect, what the Transparency effect is, the brands that have built entire pricing and culture strategies around it, what the research from Harvard and MIT says, and 3 marketing moves you can put into play immediately. STUDY CITATIONS Buell, R. W., & Norton, M. I. (2011). The labor illusion: How operational transparency increases perceived value. Management Science, 57(9), 1564–1579.Buell, R. W., Kim, T., & Tsay, C. J. (2017). Creating reciprocal value through operati...
In this episode
The Transparency Effect, what the Transparency effect is, the brands that have built entire pricing and culture strategies around it, what the research from Harvard and MIT says, and 3 marketing moves you can put into play immediately. STUDY CITATIONS Buell, R. W., & Norton, M. I. (2011).