Michelin’s Marketing Playbook: How a Tire Company Built Michelin Guide into the World's Most Powerful Restaurant Guide

We're breaking down Michelin’s marketing playbook. how a French tire company in 1900 turned a free pamphlet into one of the most influential cultural institutions on the planet by doing something no tire company had any business doing: creating the desire for the lifestyle their product required, then we’ll look at what the research says why this works, and finish the episode with 3 marketing moves you can use to increase demand and sales for your product or service. STUDY CITATIONS Shampanie...