Loss Aversion: The Psychology Principle That Can Help Convert Customers (When Used Correctly)
Loss Aversion: The Psychology Principle That Can Help Convert Customers (When Used Correctly)
MARKETING
0:00
—
Show Notes
Today we're breaking down what Loss Aversion is, looking at how Spotify uses Loss Aversion to convert free trials, walking through the academic research that shows how and why Loss Aversion works and then closing with your three-move loss aversion marketing playbook. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives ...
In this episode
Today we're breaking down what Loss Aversion is, looking at how Spotify uses Loss Aversion to convert free trials, walking through the academic research that shows how and why Loss Aversion works and then closing with your three-move loss aversion marketing playbook.