Ferrari's Marketing Playbook. And How To Use It For Your Company
Ferrari's Marketing Playbook. And How To Use It For Your Company
MARKETING
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Show Notes
In 2024, Ferrari sold 13,752 cars. For the whole year. Ferrari generated €6.677 billion, that's roughly $7.3 billion, in revenue. Their operating profit margin was 28.3%. The auto industry average? 7.7%. Ferrari doesn't beat the competition. Ferrari plays a completely different game. We break down exactly how Ferrari does it and what you can take from it for your marketing playbook. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARK...
In this episode
In 2024, Ferrari sold 13,752 cars. For the whole year. Ferrari generated €6.677 billion, that's roughly $7.3 billion, in revenue. Their operating profit margin was 28.3%. The auto industry average? 7.7%. Ferrari doesn't beat the competition. Ferrari plays a completely different game.