9 Essential Metrics of Marketing
Show Notes
9 Essential Metrics of Marketing
Brandon outlines 9 essential metrics of marketing and why you should be tracking them for your company's marketing.
Show Notes
The 9 Essential Metrics of Marketing
- Marketing as a Percent of Revenue
- Churn or Customer Attrition Rate
- Customer Acquisition Costs (CAC)
- Customer Lifetime Value (LTV)
- Net Promoter Score (NPC)
- Time to Payback CAC
- Contribution Margin
- Cost Per Lead
- Goal Completions
Listen to the episode to learn what each one means and how you should be tracking these metrics in your marketing campaigns.
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