Show Notes
Today we're covering how to train Jasper.ai's Brand Voice feature so your AI-generated content actually sounds like your brand, not like generic output your audience has read a hundred times before.
We’re looking at what the research says about why voice consistency moves the needle and finish up by walking through 3 steps to set up Jasper.ai to program it to get the output you’re looking for.
STUDY CITATIONS
- Goor, M., van Noort, G., Voorveld, H., & Muntinga, D. (2018). Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses. Journal of Interactive Marketing, 41, 60–72.
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