Today we're breaking down Red Bull's marketing. We explain the problem they faced, the insight that changed everything, how they executed it, the research that backs it up, and your marketing playbook to apply it. STUDY CITATIONS Kunz, R.E., Elsässer, F., & Santomier, J. (2016). "Sport-related Branded Entertainment: The Red Bull Phenomenon." Sport, Business and Management: An International Journal, Vol. 6, No. 5, pp. 520–541. Please follow the Marketing Podcast in your podcast player and...
Show Notes
Today we're breaking down Red Bull's marketing. We explain the problem they faced, the insight that changed everything, how they executed it, the research that backs it up, and your marketing playbook to apply it.
STUDY CITATIONS
Kunz, R.E., Elsässer, F., & Santomier, J. (2016). "Sport-related Branded Entertainment: The Red Bull Phenomenon." Sport, Business and Management: An International Journal, Vol. 6, No. 5, pp. 520–541.
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