MARKETING
MARKETING
Latest Episodes
Contribution Margin
In this episode of MARKETING Brandon explains what Contribution Margin is, why it's important, how to calculate contribution and then walks you through an example with a fishing lure company and calculates the contribution margin for one of the...
TV Advertising: Should You Include It in Your Marketing Mix? Here’s What the Scientific Studies Say
Marketing online seems to have taken over most marketing budgets these days, but is traditional TV advertising dead? Brandon takes a look at several peer reviewed studies that appeared in academic journals to get to the bottom of i...
Influencer Marketing Strategy
Brandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results lay out the best influencer marketing strategy that you should use to get the most out of your marketing campaign for your p...
Marketing Budget as a Percent of Revenue
Brandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some industry statistics so you can see how your business compares to other companies in your market. Marketing budget as a pe...
How to Increase Your Sales Targeting Customers When They're Drinking Caffeine
Brandon discusses new research about how caffeine effects consumer spending and then talks about how you can use the results to increase your sales. He covers using caffeine to increase your sales online as well as in retail and provide...
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